A recent study revealed that the online forums record the highest fan following of Bollywood superstars Salman Khan and Anushka Sharma. They have emerged as the most wanted celebrities online in India. The bubbly actress Anushka was the most liked and sought after female celebrity online in the months of December 2012 and January 2013, while Salman topped in the male category. The survey was conducted by Kwaab.com, an online social cataloging portal.

The study was based on half a million cataloged images among 50,000-plus users. The study focused on Indians' favorite idols, gadgets, food and luxury items. On the fashion front, traditional Indian wear emerged as the favorite choice. In terms of travel, Rajasthan has emerged the most liked destination and among international destinations, London has topped as the favorite shopping place of most participants.