Onecomes to believe whatever one repeats to oneself sufficiently often, whetherthe statement be true or false. It comes to be dominating thought in one'smind.
Duringa negotiation, it would be wise not to take anything personally. If you leavepersonalities out of it, you will be able to see opportunities moreobjectively.
A school should be the most beautiful place in every town- so beautiful tht the punishment for undutiful children should be that they be debarred from going to school the following day.