Reasonand emotion are not antagonists. What seems like a struggle between twoopposing ideas or values, one of which, automatic and unconscious, manifestsitself in the form of a feeling.
Myfather said: you must never try to make all the money that's in a deal. Letthe other fellow make some money too, because if you have a reputation foralways making all the money, you won't have many deals.
Neverforget the power of silence, that massively disconcerting pause which goes onand on and may at last induce an opponent to babble and backtrack nervously.
