Keep things informal. Talking is the natural way to do business. Writing is greatfor keeping records and putting down details, but talk generates ideas. Greatthings come from our luncheon meetings which consist of a sandwich, a cup ofsoup, and a good idea
There is something monstrous in commands couched in invented and unfamiliar language, an alien master is the worst of all. The language of the law must not be foreign to the ears of those who are to obey it.
