Keep things informal. Talking is the natural way to do business. Writing is greatfor keeping records and putting down details, but talk generates ideas. Greatthings come from our luncheon meetings which consist of a sandwich, a cup ofsoup, and a good idea
The ear tends to be lazy, craves the familiar and is shocked by the unexpected; the eye, on the other hand, tends to be impatient, craves the novel and is bored by repetition.
