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It looks like brand Vidya Balan has become a hit overseas too. Her latest film Kahaani is writing a success story in the foreign markets. In fact, it has surpassed The Dirty Picture's collection i...
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Filmmaker Anurag Kashyap wants to hire perfectionist Aamir Khan to market his movies. Raising a point on marketing films in the right way in India and abroad, at a session in the ongoing FICCI Frames ...
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The Kolkata Knight Riders (KKR) announced the launch of its new marketing campaign, "New Dawn New Knights" at Bandra Kurla Complex, Mumbai on Monday. They also unveiled the new and refreshin...
Once upon a time nothing succeeded like success. These days nothing succeeds like marketing. Not Kolaveri Di. Not The Dirty Picture. No success story is complete unless we are able to draw a marketing...
Ever since word about The Dirty Picture started getting around, it was termed as a biopic on late southern siren Silk Smitha. Replete with kitschy clothes, dramatic song sequences and the whole retro ...
John Abraham has been city hopping, giving interviews and making an appearance on TV shows to promote his film Desi Boyz, which is releasing Friday, and says he has understood that the first three-day...
He may be the Bollywood Badshah, but Shah Rukh Khan's late coming at events has always got a thumbs down from the media. The 45-year-old is trying to make amends - he has apologised and promised h...
Slumdog Millionaire star Freida Pinto admits her life has changed ever since she became famous, as she no longer shops from flea markets. "I have access to certain things that I wouldn't ever...
Aamir Khan is capable of spinning surprises with his out-of-the-box film promotion ideas. Now the actor is out with a witty and amusing video promoting Delhi Belly where he 'warns' the audienc...
Kay Kay Menon, the management graduate-turned-actor who has been in Bollywood for over a decade, feels cinema is being misused as most of them are riding on marketing gimmicks while content has taken ...
