The exercise of power is determined by thousands ofinteractions between the world of the powerful and that of the powerless, allthe more so because these worlds are never divided by a sharp line: everyonehas a small part of himself in both.
Duringa negotiation, it would be wise not to take anything personally. If you leavepersonalities out of it, you will be able to see opportunities moreobjectively.
We cannot always control our thoughts, but we can control our words, and repetitionimpresses the subconscious, and we are then master of the situation.