Catch the pulse of the nation on every new release with UTV Star’s brand new and the first-of-its kind show BOX OFFICE LIVE. Whether you are one to watch the movie’s performance and then decide to sample in theatres or just interested in what other fans and experts across the country have to say about the latest release, the launch of BOX OFFICE LIVE! is sure to change the way you make your movie viewing decisions. Launched this week, BOX OFFICE LIVE! promises to be the ‘sensex’ of Indian Cinema on UTV Stars, bringing all the box office action, all day right into your living room. Be it the satisfied or unsatisfied audience, occupancy reports or opening day collections, this show will provide its viewers with first-hand information about that day’s release. In addition to viewer’s opinions, the show will also feature a tete-a tete with producers, distributors and studio executives to discuss how the movie is faring at the single and multi-screens across cities.Bringing alive all the box office action to your television screens, the updates are captured in a three minute segment hitting every top of the hour throughout the film opening day. Capturing the pulse of the audiences, from theatres across the country, this show provides minute by minute reactions at that moment, on that day enabling the viewer to give his or her personal “Hit” or “Miss” verdict to highly anticipated movies.
“Box Office Live! a yet another significant and path-breaking step fulfilling the long standing commitment of UTV Stars to get Bollywood closer to its audience. As the official channel of Bollywood, it’s our responsibility to give the audiences the real and the big picture of Indian Cinema and this show does exactly that in a format that has not yet been seen on Indian Television” said, Manish Dubey, Director, Content & Editor, UTV Stars, Media Networks, Disney UTV.‘Box Office Live!’ premiered this week with updates as-they-happen for the most awaited movie of the year Chennai Express tracking the film’s progress with reviews, updates on performance, audience reactions and lots more. So if you are still wondering whether you want to spend that extra buck’s to watch a film, then catch Box Office Live! The show is hosted by Sunanda Wong, an accomplished Bollywood and lifestyle maven and a new entrant in the UTV Stars camaraderie. Backed by five years of music, lifestyle and Bollywood journalism, Sunanda has hosted several well-known entertainment, lifestyle and travel shows across various leading channels.