We cannot always control our thoughts, but we can control our words, and repetitionimpresses the subconscious, and we are then master of the situation.
Thesubconscious part in us is called the subjective mind, because it does notdecide and command. It is subject rather than a ruler. Its nature is to dowhat it is told, or what really in your heart of hearts you desire.
The ear tends to be lazy, craves the familiar and is shocked by the unexpected; the eye, on the other hand, tends to be impatient, craves the novel and is bored by repetition.