We cannot always control our thoughts, but we can control our words, and repetitionimpresses the subconscious, and we are then master of the situation.
The ear tends to be lazy, craves the familiar and is shocked by the unexpected; the eye, on the other hand, tends to be impatient, craves the novel and is bored by repetition.
The exercise of power is determined by thousands ofinteractions between the world of the powerful and that of the powerless, allthe more so because these worlds are never divided by a sharp line: everyonehas a small part of himself in both.